🚨 Note: If you haven’t installed it already, we have a detailed guide on How to install Google Tag Manager. In short, Google Tag Manager allows you to manage all of these tracking tools through one single, convenient, and user-friendly interface. Setting up a remarketing campaign in Google Ads will help you turn your leads into conversions.Īnd the Twitter Universal Website Tag provides Twitter conversion tracking and Twitter retargeting conveniently through one Tag. The LinkedIn Insight Tag helps you track your conversions, website demographics, and retargeting for your LinkedIn ad campaigns. Installing Google Analytics, which is a web analytics service, will provide statistics and basic analytical tools for marketing purposes and for the search engine optimization (SEO).įacebook Pixe l tracking will help you optimize your Facebook Ads campaigns and analyze your audience data.
There are several Tags that you may want to install through the Google Tag Manager (for which we have tutorials that guide you through the process).
GOOGLE TAG MANAGER CODE
This single script replaces the multiple snippets that you would install individually for each tracking tool (like Google Analytics).įrom there you use Google Tag Manager’s interface to easily add or remove other Google tools or third-party Tags-without messing with the site’s code over and over again. You get one central JavaScript snippet from Google Tag Manager and install that on all your pages. Google Tag Manager, on the other hand, is a Tag management system (TMS). Check out our list of the four biggest changes between Universal Analytics and Google Analytics 4. 🚨 Note: Google Analytics has a couple of different versions available right now. This helps us make strategic business decisions based on these newfound insights. We can analyze, segment, filter, and move this data around giving us unique insights into our site and app users. Once all this data is ready, we as marketers are able to view it through a polished user interface. You’ll start by installing a little bit of tracking code onto your website or app, which will then measure user data, and transfer it over to the Google Analytics platform. It will gather user data like pageviews and sessions, which you can analyze later in the Google Analytics interface. This is your ID.Ĭontinue reading this help guide for adding Google Tag Manager tracking to your website.Google Analytics is a tracking tool that you can install on your website or mobile app. Near the top right of the window, find your container ID, formatted as " GTM-XXXXXX".Choose Web as the target platform, and then click Create.If you already have a Google Tag Manager account but want to have a separate container set up, you can create a new Container by clicking Admin and then clicking the + button under Container.If you don't have a Google Tag Manager account already, sign up from here.If you are just wanting to install Google Analytics please follow our Setting up Google Analytics and Understanding the Event Tracking feature in Google Analytics guide. Google Tag Manager is highly complex, so you may want to leave this to a digital marketing agency. Typically this is used for adding Google Analytics, Facebook Pixels and AdSense. Google Tag Manager is an advanced way to embed page and event tracking onto Rocketspark.
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